Archive for October 20th, 2008

Get Known Before the Book Deal, Use Your Personal Strengths to Grow an Author Platform from Christina Katz and Writer’s Digest Books on sale now!

Sell Your First Book & Develop a Successful and Sustainable Writing Career

Before you can land a book deal—before you can even attract the interest of agents and editors—you need to be visible. How do you become visible? You develop a platform, or a way of reaching your readers. Everybody can develop a platform, and this book shows you how to do it while you’re still writing.

This book offers:

  • A step-by-step approach to creating, growing, and nurturing a platform
  • An economical approach to self-promotion (you don’t have to spend thousands)
  • A clear way to uncover your strengths and weaknesses as an author
  • The strategies that are essential (or not) to online promotion
  • A philosophy of authorship that leaves you confident, empowered, and equally partnered with agents, editors, and publishers (instead of waiting to be discovered)
  • A diverse set of tools and methods for getting known (not just Web-based tools or ideas for extroverts)
  • After you read this book, you’ll be able to answer the inevitable question: “What’s your platform?” with ease and professionalism.

You’ll learn the hows and whys of becoming visible and how to cultivate visibility from scratch. Best of all, you won’t need any previous knowledge or experience to get started. Everything you need to know is here, in one source.

You’ll discover that growing a writing career isn’t just about landing one book deal and then scrambling like crazy. There is a more strategic and steady way to lay the groundwork so you can avoid scrambling altogether—and Get Known Before the Book Deal is the only comprehensive book that shows you how.

Writerpreneur: Treating Your Career Like a Business

October 2007 Family Fun MagazineBy Gregory A. Kompes

Writerpreneurs need to have souls like writers and spirits like entrepreneurs. We need to think of ourselves not only as creative types, but as business people, too. One strong way to do that is to design a business plan for our writing business.

In simple terms, a business plan is a formal statement of the goals you have for your business and how you plan to attain those goals. When I speak to writer’s groups, I often compare business plans to book proposals. With a proposal, you describe what your book is about, how it’s different from the competition, why you’re the best person to write that book, and how you plan to market it. Your business plan can follow a similar model.

The U.S. Small Business Administration recommends that business plans for small businesses have the following sections:

1.    Executive Summary: a concise overview of the entire plan along with a history of your company.

2.    Market Analysis: your industry knowledge and general highlights of your competition.

3.    Company Description: information about the nature of your business as well as a list of the primary factors you believe will make your business a success.

4.    Organization & Management: details about the ownership of your company: your biographical information.

5.    Marketing & Sales Management: your marketing strategy defined.

6.    Service or Product Line: describe your service or product, emphasizing the benefits to potential and current customers.

7.    Funding Request: your current funding requirement, your future funding requirements over the next five years, how you will use the funds you receive, and any long-range financial strategies.

8.    Financials: Historical financial data and prospective financial data.

9.    Appendix: might include letters of reference, work samples, and client lists.

While not all of the sections above will apply to your situation, it’s a good idea to consider how your own business goals align with these topics. Think of your business plan like a blueprint of how and why you have your writing business. How can you grow that business to reach your goals? As with all goal-setting activities, when you create a plan to attain your goals you have a greater possibility of reaching them and along with them, the success you seek.

Here are some online resources to help you learn more about business plans:

·    U.S. Small Business Administration
·    Center for Business Planning
·    SCORE
·    Microsoft Office Online
·    Plan Ware – Business Plan Software

Gregory A. Kompes, author of the bestseller 50 Fabulous Gay-Friendly Places to Live and the Writer’s Series, speaks at conferences and teaches Internet self-promotion courses online. Gregory is editor of Queer Collection: Prose & Poetry, Patchwork Path, The Fabulist Flash, and Eighteen Questions, a Q&A series that collects published authors experiences (chosen a “101 Best Websiteby Writer’s Digest ). In Las Vegas, he hosts the Writerpreneur Workshops and co-host’s the Writer’s Pen & Grill. Gregory holds a BA in English Literature from Columbia University, New York, and a certificate in Online Teaching and Learning and an MS Ed. from California State University, East Bay.

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October 2008

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