Come Out of the Expertise Closet

Platform Development 101

By Christina Katz

 

In January I wrote about why I think it’s a good idea for every writer to develop a non-fiction platform. Last month I wrote about how specializing can help your platform grow faster and higher before you branch out. This month, I am asking you to come out of the expertise closet.

The fact is, most writers don’t know what their expertise is or what kind of expertise they’d like to develop. It’s especially challenging for a writer who has the equivalent of a walk-in closet full of gold bars of expertise, all stacked up nicely and neatly, but wasting away because no one knows about them! A writer who isn’t willing to take the time to uncover a specific direction is definitely missing an opportunity to get nonfiction published on that topic.

A common misunderstanding about expertise is, “Yes, but don’t I have to have a degree or years of study in my field already?” But you don’t need to have anything already, except a desire to dive in deeply and learn and absorb what you need to know. This is how to get from wherever you are to wherever you’d like to be. That’s pretty much what writers have always done: reach for the next ring of knowledge.

Regardless of how much expertise you already have and how much more you need to learn, I recommend choosing a topic that has sustainable passion for you. By this I mean a topic you could stick with for a few years, at least, without getting burned out. Kelly James Enger is a fitness buff and therefore writes about health and fitness. Kelly Huffman puts her theater degree to use writing theater reviews. Many parents, world travelers, and foodies incorporate their familiarity with their subject into their writing. Discovering your sustainable passion can give you a fresh foothold to climb into a writing career you love and one you continue to love to develop. And what writer wouldn’t want that?

Author Sharon Cindrich is a good example of someone who wasn’t afraid to dive into semi-unfamiliar territory. Her experience could happen to any writer.

Sharon is a freelancing mom up in the Milwaukee, Wisconsin area. A couple of years ago, she had some gold in her closet and was regularly going in there and pulling out a bar or two at a time and using them to write an article about how to make great birthday cupcakes or how to make a smooth transition to middle school or how to navigate the technological jungle when you have kids. In the process of writing and submitting articles, she learned how to do the footwork and get her writing published. She had been working like that for a few years and eventually became a contributor to Family Fun magazine among others but, like many of us, she longed for the challenge of writing a book.

Along came mutual friend and mentor Kelly James Enger, who said, “Hey Sharon, my editor over at Random House says they need someone to write a book on how to parent kids in the technological age. Would you be interested in submitting an idea?”

Sharon submits a detailed outline, initially, on some of the gold in her closet (she’s the mom of two middle-school-age kids and deals with technology issues every day). Then she augments what she already knows with research, interviews, and publishing factoids. She submits it with Kelly’s recommendation and lands a book deal! Then she gets to spend the next year plus writing her brains out on her favorite topics: kids, technology and parenting. Do you think she had a lot to learn in addition to everything she already had in her closet? Heck yeah. But she’s up for it and the result is E-parenting, Keeping up with your Tech-Savvy Kids, a much-needed book destined to help parents everywhere, which will be published in June by Random House.

Sharon’s story leads me to a question for you: What is languishing in your expertise closet? It might be one little gold bar or it might be twenty. It might be a whole closet full of knowledge literally worth its weight in gold. But it isn’t going to do you or anyone else any good stashed away. So what do you say, we take a look in there and see what we can do. More on that topic, next month!

Christina Katz placed her book, Writer Mama, How to Raise a Writing Career Alongside Your Kids (Writer’s Digest Books, 2007) at the 2005 Willamette Writers Conference. To keep current with Christina, her upcoming classes, and her book tour, please subscribe to this online zine (jump to subscribe).

Grow Your Writing Business in 2007

The Copywriter’s Paycheck
By Elizabeth Short

Now that you’ve surveyed your copywriting horizons, what will you charge?

Getting Started Tip: Take a deep breath—and set your rates
Before you can start earning money as a copywriter, you need to set your rates. How much will you charge—$25 to $30 per hour? If that sounds good, take into account:

1. un-billable hours (the time you spend marketing, keeping the books, etc.)
2. costs of business (utilities, advertising, etc.)
3. self-employment tax

Okay, maybe $40 per hour is more reasonable. But what about the value-added nature of your services, the fact that clients forego a permanent employee by hiring you on-demand to provide a valuable service? Truth is, professional copywriters charge between $50 and $75 per hour (see http://writersmarket.com/assets/pdf/How_Much_Should_I_Charge.pdf) to cover their costs and pay themselves a deservedly nice wage. If you’re a slower writer (as I am), shave a few hours from your bill and smile.

Copywriting Tip: Be concise
A novel might use 150,000 words to relay its message. A newspaper article might use 1500. Copywriting uses the fewest words possible and leads directly to the marketing message. Why? Let’s face it, people have better things to do than read promotional content—especially if its meaning is buried in long-winded passages. Lure readers in with short sentences composed of simple words, omitting everything that is not strictly necessary. Perhaps the best way to learn concision is in an editing class at your local university or community college where you’ll study the secrets of ruthlessly wielding the red pen.

Elizabeth Short is a freelance copywriter and graphic designer with a passion for helping small businesses clarify and broadcast unique marketing messages. With a focus on websites and print materials, she brings together content + design in one easy, affordable package (www.write-design.biz). Check out her e-book, 7 Steps to Effective Web Content (www.write-design.biz/e-books.htm) to learn the secrets of writing copy for the web.

Seattle Conscious Choice Magazine

Green Writer Marketplace

By Susan W. Clark

This month’s green magazine is part of Conscious Enlightenment LLC, a family of publications that includes Common Ground, Chicago Conscious Choice, Whole Life Times, Yogamates, and Seattle Conscious Choice.

Formerly called Evergreen Monthly, Seattle Conscious Choice is interested in such subjects as developments in alternative health care, nutrition, ecology, the environment, green businesses and sustainable development, urban planning, spirituality, personal growth, social justice, progressive politics, and renewable energy.

Recent features have covered topics such as: surfers working to protect the coast, how to achieve zero waste, and saying good-bye to junk mail. In their words, they “prefer thoughtful, well-researched articles with an informed and upbeat tone; use a narrative approach in which ‘story-telling’ is emphasized.”

Green writers will find it worth the time to explore the Web sites for all of these publications.

 

• http://seattle.consciouschoice.com/
• http://wholelifetimes.com/
• the Chicago magazine http://consciouschoice.com/
• the Conscious Enlightenment Media Group www.cemagazines.com

Each magazine in the family has its own identity, but they may run an article in more than one of their publications for one-third of the first sale payment. That’s a potential built-in reprint market.

Article word counts may go as high as 2,000 words. If your idea is selected, your pay (delivered upon publication) can range between $50 and $600. The higher rates go to writers who provide artwork and clean copy. They also offer 50% kill fees for subsequent pieces once you’ve published your first article with them.

Your story idea should be no longer than 300 words, accompanied by a short description of your experience and a few clips or links. If they’re interested in the idea, you’ll get a response in six weeks or less.

This magazine and its family give the eco-writer a bouquet of choices for marketing ideas. Time to make a conscious choice to get that query written.

Contact information:

At Seattle Conscious Choice, Editor Ritzy Ryciak can be e-mailed at seattleeditor@consciouschoice.com although she prefers ‘snail’ mail.

Ritzy Ryciak Editor Seattle Conscious Choice 3600 15th Avenue West
Suite 200
Seattle, WA 98119

(206) 320-7788, editor extension 15

(seattle.consciouschoice.com/index.html)

seattleeditor@consciouschoice.com

Photographer, editor, and award-winning writer, Susan W. Clark is an ardent advocate for sustainability. The Utne Reader applauded her article “Sustainable Revolution” from In Good Tilth magazine as “world-changing.” She is a regular contributor to In Good Tilth and Touch the Soil. Her work has appeared in the Capitol Press, Portland Tribune, Small Farmer’s Journal, and Permaculture Activist. She edits Salt of the Earth, the quarterly journal of Oregon Sustainable Agriculture Land Trust. Her observations about living within our ecological means are posted at http://susanwclark.wordpress.com.

 

The Know-it-all: One Man’s Quest to Become the Smartest Person in the World by A.J. Jacobs

Good Reads For Writers

Reviewed by Cathy Belben

Writer A.J. Jacobs discovers early in his wise and witty journey through the entire Encyclopedia Britannica (EB) that “the Britannica is not a book you can skim. This is a book that you have to pay full attention to, like needlepoint or splinter removal…The reading is much, much harder than I expected.”

 

What happens to someone when they read the EB in its entirety? Jacobs finds that random conversations trigger memories of his new (and sometimes trivial) knowledge; he makes some unexpected discoveries about himself, and he learns about the book—its history and construction, its errors, omissions, prejudices, and peculiarities. In a particularly funny section, he lists his deduction of how something gets an entry into the EB. Getting beheaded generally works, as do winning the Nobel prize, being the mistress of a monarch, and “becoming a liturgical vestment.”

Reading The Know-It-All is not just reading a book about a guy reading a bunch of books. It’s a trip through history, a reminder about just how much there is to know, learn, do, see, and appreciate about the world.

Cathy Belben lives in Bellingham, Washington, where she earned early fame for her award-winning fourth grade essay, “What the flag means to me” and later wrote bad rhyming poetry for the Whatcom Middle School Warrior Express. She recently survived a year in Hollywood writing for the show Veronica Mars. She’s returned to her normal life as a high school teacher and librarian, a triathlete, a weightlifter, a yogi, a dog’s mom, a cat’s slave, an artist, a napper, a nanny and an auntie. She’s thankful every day for everything.

Writers on the Rise Speakers & Events

Contact WOTR columnists as Speakers for your 2007 Event!

Did you know that most of Writers On The Rise columnists are speakers on a variety of topics?

Take a peek at their outstanding Bios. I think you will agree that Writers On The Rise has a pretty impressive line-up of contributing writers. Feel free to contact any of our columnists via their Web sites or blogs. (Coming soon: the WOTR service directory.)

See Christina on her Writer Mama Tour:

• Tuesday, March 20, 7:00 p.m. @ Broadway Books, , Portland, OR

• Sunday, March 25, 5:00 p.m. @ Village Books in Bellingham, WA (Portfolio party for former students in the upstairs café at 4:00 p.m. Bring your portfolio to share!)

• Friday, March 30, 7:00 p.m. @ Orca Books in Olympia, WA

• Tuesday, April 3, 7:00 pm. @ The Old Church, Willamette Writers Monthly Meeting, Portland, OR, doors open at 6:30 p.m.

• Tuesday, April 10, 7-8:30 p.m. @ Newport Public Library, Oregon Coast Willamette Writers, Newport, OR

To view Christina Katz’ complete appearance schedule for 2007, please visit: http://thewritermama.wordpress.com

The Conference Confab (March)

 

Learn, Connect and Pitch with Industry Experts
By Pamela Kim

 

Writer’s Digest/BookExpo America Writer’s Conference

May 30-June 3, 2007

Be sure to pack your walking shoes for Book Expo America, which features over 2,000 exhibits, 500 authors and 60 conference sessions. Held at the Jacob Javits Center in New York City, this event combines the largest selection of English language titles with special industry and author events plus educational content to create a dynamic environment for networking, sourcing and relationship building. The day-long BEA Writer’s Digest Books Writer’s Conference on May 30 offers sessions on travel writing, young adult, query letter makeovers, pitching tips and more, along with opportunities to talk with agents and editors. The exhibition halls are open June 1-3. You’ll see Writers on the Rise own Christina Katz – author of Writer Mama – at the Writer’s Digest Books booth on Friday, June 1st. Stop by and say hello!

BookExpo America & the BEA Writers’s Digest Books Writer’s Conference.

Backspace Writer’s Conference
May 31-June 1, 2007

The Algonquin Hotel in Manhattan provides an intimate setting for meeting and learning from best-selling authors, top literary agents and editors. The two-day event features two tracks of working sessions on topics such as “ER for Writers,” “The New Media: What Works, What Doesn’t” and “Creating Memorable Characters.” Attendees can move between the two tracks, as they like. While formal pitch sessions are not available, agent panels abound and audience questions are encouraged. Multiple “Two Minutes, Two Pages” breakout sessions provide another opportunity to strut your stuff before agents. Backspace Writers Conference

Colgate Writers Conference
June 17-23, 2007

How are your 2007 writing goals coming along? If you’re craving more time to write, consider attending this weeklong workshop retreat at Colgate University in Hamilton, New York. Formerly known as the Chenango Valley Writers’ Conference, the event offers consultations, workshops, craft talks, panel discussions and readings for veteran and novice writers alike. To attend the workshops, you must submit a manuscript with your application. Your manuscript–a short story, sheaf of 4-6 poems, article or essay, or book chapter–will be the focus of the workshop sessions where you’ll benefit from analysis by senior instructors and guidance on taking your work to the next level. Or you can choose the Room and Board option, attending all the readings and craft talks while writing at your leisure.

Colgate Writers’ Conference

 

 

 

 

Writer mama Pamela Kim writes non-fiction articles about kids, single mommyhood and the joy of organizing the stuff of life. She leverages eighteen years of experience as a corporate communications consultant to connect readers with the information they need and want. When not traveling the conference circuit – each year finds Pam at writing, blogging and health conferences – she lives in Northern California with the fabulous Katie Kim who is six. Her home online is www.studiopk.wordpress.com.

More Conference People You’ll Meet

Writing Conference Success

By Mary Andonian

A good writing conference usually provides four opportunities for you to advance your writing career: pitching, workshops, manuscript critiques, and networking. Last month we talked about the agents and editors to whom you’ll pitch. But pitching should only be one part of your overall conference experience. Below are more people you will meet when you attend a writers’ conference. Use these resources wisely to make the most out of your conference.

Presenters

These are a combination of writing teachers, authors, agents and editors. They offer workshops on a multitude of topics, including craft, promotion, platform, and submission technique. Their classes may be structured as panels, classroom study/application, lecture, or simply Q & A. These presenters are smart people; they’re doing themselves and you a favor. You get the benefit of knowledge gained, and they get to build their writing platform and promote their wares. Your goal at the conference will be to not only learn what they’re teaching, but also how they’re teaching. If you want to build your own writing platform, that presenter could be you some day.

Manuscript Critique Specialists

These people will critique your work at the conference for a fee, usually a fraction of what you would pay otherwise. If it’s offered, use this service! Look for ones who either have an editing background or publish material similar to what you write. You will submit your work prior to the conference so the specialist will be able to review it in advance. Then, during the conference, you’ll typically have fifteen minutes with the specialist to hear their critique.

Action Steps for This Month:

Read through the literature for the conference you’re planning to attend so you can familiarize yourself with the players and select your workshop preferences. (Many overlap.) Consider your personal learning style when choosing workshops. If you purchase critique services, read the guidelines and format your work accordingly. You want the specialist to focus on your creative content, not the mechanics of your work.

What NOT to Do:

Don’t overlook the chance to survey Fiction workshops because you consider yourself strictly a non-fiction writer. Ditto goes for skipping Marketing/Promotion workshops because you have not yet been published. It’s only when you step out of your “usual” that you’ll learn something new and exciting, which will lend itself to fresh writing and, most likely, more growth opportunities for your career.

 

 

Mary Andonian is the agents and editors coordinator for the Willamette Writers conference—one of the largest writers’ conferences in the United States. In past years, she was Co-chair and Program Coordinator. Her book, Bitsy’s Labyrinth, was picked up by a prominent agent at last year’s conference. You can reach her at (www.maryandonian.com).

 

The Secret Language of Editors: Submit or Query?

Freelancers’ Phrase Book

By Abigail Green

 

 

Seasoned freelancers don’t write entire articles and then send them to editors, hoping they’ll buy. And for good reason: If no editor buys their submission, the writer has spent a significant amount of time and effort for nothing. Plus, you need only check the writers’ guidelines of most any magazine to find that few accept unsolicited submissions (e.g. completed articles); most accept only queries.

Of course, there are exceptions to every rule, and the “no unsolicited submissions” rule is no different. Some types of articles, including essays and humor, will only be considered in their entirety. If you’re submitting an essay, you should still go ahead and draft a compelling cover letter, rather than simply stating, “Here’s my essay for your consideration,” and hoping the editor reads it all the way through. The point is, you want to entice the editor to actually read your submission since, after all, she didn’t commission it.

It often makes sense to submit other types of articles in their entirety, as well. Let’s say you’re pitching a short article (under 300 words) or a tip. In that case, your query is likely to be longer than the piece itself, so you may as well send the whole thing. The key is to avoid a “take it or leave it” attitude in your cover letter. I usually write something like, “Interested in the following piece on pet pedicures for your Beauty & the Beast section? Right now it’s 175 words. Of course, I’m happy to tailor it to your needs.” That shows the editor that you’re open to revisions, even though you’ve already written the article. (FYI, only once in all my years of doing this did I have an editor respond, “This is great, I’ll take it. Send me an invoice.”)

With travel stories, it also makes sense to submit a completed article instead of a query. When my husband and I went on a “babymoon” last year before our first child was born, I decided the trip would make a good travel article. So I wrote up the piece and sent it out to a few dozen travel editors when I got home. One bought it, cut it down by a few hundred words, made some minor edits, and my babymoon story ran in the Minneapolis Star-Tribune soon after. Had I sent a query, I could be on my third child by the time I got an assignment!

If you are just starting out and looking to earn those all-important first clips to accompany future queries, be sure to check out your local/ regional parenting publications. They will often purchase a well-timed, well-tailored article submitted four-six months in advance. You can find a database of member publications at Parenting Publications of America (http://www.parentingpublications.org).

 

Abigail Green (www.abigailgreen.com) is a freelance writer in Baltimore. Over the past 10 years, she has written about health, travel, weddings, business, education and more for national, regional and online publications including AOL, AAA World, Bride’s, Baltimore Magazine, Cooking Light and Health. Her latest project is raising her first child, which she chronicles in her blog: http://diaryofanewmom.blogspot.com/.

Writing and Publishing Success Stories

 

Cheers and Applause

THESE ANNOUNCEMENTS HAVE MOVED. Now contributors and subscribers post roars at any time throughout the month by leaving a “comment” on the WOTR Roar Board. Go there now but don’t leave until you’ve posted a recent accomplishment that makes you feel proud.

Success happens in clusters, writers! Keep the announcements coming and keep inspiring us!

Work and Play Groups

The Parent Writer: Strategies for Success

By Sharon Miller Cindrich

Play groups. When my kids were little, our weeks revolved around these glorious, once-a-week get-togethers at a friend’s house for a donut, some play time and a little socialization. And it wasn’t just for the kids. In fact, most of the time, it was for my own sanity.

Writing, like parenting, can be frustrating, confusing and extremely isolating. And going it alone is never easy. Playgroups, like writing groups, can be a great resource for confidence boosting, problem solving and overall support. Whether you’re stuck at home with a nasty deadline or a child with a nasty case of croup, looking forward to connecting with fellow comrades can get you through the tough times and make you a better parent and writer.

 

Can you find both a writing group and a playgroup in one? All of your parent friends may not be writers and vice versa. However, finding even just one other writer mama (or papa) to connect with on everything from deadlines to diapers, writing schedules to feeding schedules and word-counts to time-outs can not only boost your attitude and your energy level, but also help you establish your network, increase your productivity and keep you focused.

Where can you find this other crazy individual or individuals, folding laundry with one hand and typing on the laptop with another? They are out there, trust me, and they need you, so don’t be shy. Try these ideas to get connected with another writer mama or papa.

Spread the word

Make an announcement at the places you hang with other parents–playgroups, church groups, carpools and school hallways. It may be hard to spot a writer who is also parenting a gaggle of kids, but don’t assume you’re the only one.

Check out the library

Many writers like to read, so check out places like your local bookstore or library where many writing parents can indulge their interests and keep their kids occupied as well. Ask about established writing groups, and scope out members that might be mommies or daddies, too.

Connect online

This is one of my personal favorites. It doesn’t require you to even leave your house. Find a fellow writer mama or papa online like at sites like http://www.thewritermama.com, where you can (soon) click “WM Unite” and connect with comrades and expand your writer mama community. Plan on a once a week IM session or iChat with a fellow writer mama to check in and exchange ideas and resources.

Take a class together

Why not take a class with another writer mama with the intention of continuing on after the class is over? This is a terrific way to launch a writer’s group. Chose a writer-mama-only group or open your writer’s group up to non-moms according to the number of participants you’d like to have. If you need more “mompower” you can always pick up the slack online.

 

Sharon Miller Cindrich is a freelance writer whose work has been published nationally in magazines and newspapers around the country including The Chicago Tribune, Parents Magazine, and The Writer. She is a Contributing Editor at FamilyFun Magazine and writes a bimonthly humor column for West Suburban Living Magazine in the Chicago Suburbs. She is a regular contributor to the Milwaukee Journal Sentinel’s Lifestyle section and Metroparent Magazine. Her book E-Parenting: Keeping Up with Your Tech-Savvy Kids is due out from Random House at the end of the year. Read more about Sharon at http://www.pluggedinparent.com/.